نشریه رسانه های دیداری و شنیداری
پیاپی 32 (زمستان 1398)

In a various and pluralistic space, national media is, in fact, competing with other available ones each of which tries to enhance its standing using different ways. This study focuses on identifying the State national media as true Iran ‘s TV network and tries to find different ways to higher it’s standing in comparison with other Persian- language TV networks emphasizing the Persian language. This study is a qualitative one using qualitative content analysis to respond the mentioned query. In-depth interviews have been carried out with 13 experts the resulting data of which have been gathered, encoded and categorized. Later on, they were grouped into four categories in terms of their media features as following: - The role of national media in media sphere. - The main competitors of national media. - National media standing against competitors in media sphere. - Ways to enhance the national media standing in media sphere according to the recommended fourteen ways.

Undoubtedly, the contemporary era, is the organizations era, and custodians of these organizations are human beings. Human resource knowledge workers as the most important competitive advantages as well as the ability of the organization are considered the most important intangible asset. Organizations believe that staff should be the basis for improving the quality and efficiency of all processes of organizations. In this paper, the impact on performance, attitude and behavior of employees of Creative Industries to benefit from the salary and pathology were examined to thereby maintain and retain employees, especially knowledge workers of media is  provided. This research aims to pathology staff payroll system of the Persian Broadcasting Media Center is done. The research method is descriptive survey after collecting and analyzing data to help Friedman test rating of damages has been paid. The results showed that the variables (equity payment, payment level, motivation, performance evaluation, pay and level of commitment to the organization, pay based on job performance and satisfaction) factors affecting the retention of employees of Creative Industries have been.

Characterization in fantasy has all the characteristics of characterization in realistic narratives; characters in fantasy, like other species, have backgrounds, primary environments, and even elements such as inheritance and physical properties, but factors that drive a work towards fantasy are not necessarily aspects of fantasy.  In fantasy animations, the world is seen through another window, and the good and evil battles and personality struggles to reach the goal or recover the original tranquility pass through such a filter, the most prominent being its close connection with the age of development and the formation of the teenager's identity. If we compare modern fantasy stories with mythical stories, we can point to the choice of character to achieve the goal. The character of modern western fantasy aims to reach its inner facets, and fantasy merely serves as a crossroads between fantasy and reality. Fantasy is here as a master who teaches the dark and bright aspects of life to the character and the character as Peter Pan or Alice in The wonderland had to pass through this passage. Animation has the most interraction with fantasy. The purpose of this study was to identify the characteristics and character design of the fantasy world using narrative-based research method to characterize the two internal serial animations (Ario the Little Hero) and the external (beyond the wall of the garden). And the elements that make up a character are dealt with in these two fantasy TV series.

Learning life skills and how to deal with different issues and events plays an important role in the progress and success of human beings. These abilities, called emotional intelligence skills, can play an important and great role in improving social communication and quality of life. Today, mass media, including television, are a good educational tool for raising children's awareness that, in addition to training, children can be influenced by their implicit information and concepts. Emotional intelligence means one's self-awareness of emotions and the ability to control these emotions and feelings in oneself and others. In general, a person with high emotional intelligence, while having a proper knowledge of his emotions and feelings, can take the handle of these emotions and take appropriate actions subsequently. In this paper, the impact of Duraya's search engine animation for indirect learning and the display of emotional intelligence skills is studied. For this purpose, eight parts of this animation series, based on the observational learning theory of Albert Bandura, based on the Bar-on`s components of the emotional intelligence model, are analyzed. The results of this article suggest that this animation series includes various representations of emotional intelligence components that can be effective in improving these skills in pre-school children. Considering the proliferation of this collection and the many audiences around the globe, it seems that studying these animations in the context of emotional intelligence can provide useful information for building successful collections in our own country

This paper studied the active strategies in Sabalan Province Channel in economic development of Ardebil Province. This research used qualitative method to collect data using interviews. The statistical community is the all economist, developmental and media professionals who live in Ardabil and was selected by targeted sampling. The data was saturated after interviews and they were analysed by coding the data. In This research Purpose, task, role and function, advantages, obstacles and strategies of Sabalan Channel role play in the development of Ardebil province were reviewed and analysed.The Categories, which related to strategies and practical solution in view of respondents included as follow: re-identifying and redefying the media and its performance, enforcing the expertised programming, using previous successful experiences, making scientific-strategic views to programming, determining province’s problems in programming, informing and economic based news, preventing the penetration of public offices and institutions, critical discussion about managers’ performance, financial independency, establishing economic think tank in media, development based programms and correct audiences assessment , development discourse.

The aim of this research is understanding the way and how the reflection consumption in content of Islamic republic T.V. advertising.today consumption is studied in a very vast territory called lifestyle. Some of intellectuals and experts studying consumption that is lifestyle information generally giving their views in consumption field. For this reason we put consumption meaning in this research on the basis of lifestyle, then using by Colin compel division based on modern and traditional consumption and at most, Mazlo needs hierarchy as theorical framework. The basic question in this research is what kind of more consumption in T.V. advertising is shown? And in continued what kinds of lifestyle advertising promote? In this research, answering to this question is Content Analysis and combinational sampling by using to Quota and multi stages techniques. samples are chosen from two pandemic and full viewers T.V. channels that is the T.V. channel 1 and 2 . Presented consumption in often advertising message are based on second needs and widespread lifestyle in advertising is a modern lifestyle.

Although the emergence of iterative structures in the cinema returns to the eighties, but the name that is known today, In the first decade of this century has been suggested by David Bordwell: “Forking-path plot”. This type of plot shows a character in a single position making different choices - or faces different chances - and the narrative presents the results of that choice. Forking-path narrative has different types and forms.This article tries to take advantage of using "narrative analysis" to introduce the types and characteristics of each forking-path structures, and show that such a structure exists in the Quran. Forking-path structure used in the Qur'an has a different function than its cinematic counterpart. If this structure is used in cinema to show that the main character is faced with both opportunities and possibilities, in the Qur'an, the structure shows aspects, dimensions and different aspects of a subject and character.

Considering the high usage of TV by old people and the growing aging crowd in the country, through producing programs with suitable content and structure may prepare the society for having a successful and active aging. The main goal of the research to achieve the suitable strategies in national media for successful and active aging. Data gathering is done in-depth interviews through snowball sampling. Statistical sample was 36 person selected from experts from national media management, professors, researchers, expert and planners of media and aging. The analysis system is SWOT model. The researcher with analysis of findings and comparing the strength and weakness points (internal factors), the opportunities and challenges (external factors) obtained the results .The most important

the necessity of reconsidering the goals and structures of aging programs, the necessity of organizing guidelines council to produce special programs for old people and performance of effective strategies, the necessity for reconsidering human resource structures in TV channels, the necessity of improving technological and technical systems in TV, the necessity of organizing research committee, interaction with governmental and non-governmental organizations and foundations and demanding for participants.